I’m a strategic partner for your business

I help founders and teams build confident, scalable products without the overwhelm, guesswork, or unnecessary complexity.

I bring senior product strategic thinking and design leadership to organisations that are shaping what’s next.

Who am I

I’m a product design and strategy advisor with over 15 years of experience designing and leading digital products across startups and established organisations.

My work bridges product thinking, UX strategy, human-centred design, and scalable systems — all grounded in real business impact.

I’m at my best when collaborating with founders and teams to solve complex problems, define direction, and create products that are both meaningful and practical.

How I work

I work in close partnership with the teams I support — bringing structure without bureaucracy, insight without overload, and clear strategy without long commitments.

My focus is on connecting the why, what, and how of your product decisions. I’ll help you:

Gain clarity - Define direction and priorities with confidence

Gain insight - Ground choices in user understanding and real-world context

Gain momentum - Build foundations that support growth and scale

Every engagement is tailored to your context — whether you’re refining direction, validating decisions, or preparing to scale.

Why this matters

Today’s product challenges are not just about execution — they’re about making better decisions, faster.

Teams often have tools and ideas but lack structured thinking, senior judgement, and strategic alignment. I help bridge that gap so that your product work feels intentional, supported, and ready to scale.

This is especially valuable when:

  • direction feels unclear

  • you’re preparing for growth or investment

  • product decisions carry more weight

  • teams are expanding or shifting focus

Experience & expertise

Over the past 15+ years, I’ve worked across digital products, mobile and web platforms, SaaS, and AI-enabled experiences — partnering with founders and cross-functional teams to solve real problems at scale.

My strengths include:

  • Product strategy & direction

  • UX strategy and end-to-end experience design

  • Design systems & scalable foundations

  • AI-assisted research and insight synthesis

  • Facilitated collaboration and workshops

  • Mentorship and team enablement

These aren’t just skills — they’re ways I help teams move with clarity and confidence.

Beyond work

Outside of consulting and product strategy, I enjoy staying curious — from exploring the latest in AI trends to trying new cuisines, creating art, and learning through continuous experimentation.

These interests feed into my design thinking and help me approach problems with a fresh perspective.

Let’s start with a conversation.

If you’re unsure which service fits your needs, we’ll work it out together.

The first step is to book a free 30-minute chat, no-pressure conversation to understand your context and explore whether working together makes sense.